Many leaders talk about leading change, but far fewer succeed at getting others to truly buy in with their hands, heart, and mind. Often the biggest barrier isn’t the team—it’s the leader’s own ego. When leaders become overly attached to their ideas, they can fall into a psychological trap known as escalation of commitment, continuing to invest time, energy, and resources into a failing path simply because they’ve already committed to it.
Research shows this happens for several reasons: sunk costs, fear of regret, the desire to finish what was started, and the threat to one’s ego if they admit they were wrong. But great leaders understand that changing direction isn’t weakness—it’s wisdom.
The most effective leaders stay aware of this bias, check their egos, and remain flexible enough to pivot when new information emerges. By openly admitting mistakes, encouraging critical thinking, and celebrating lessons learned, leaders create a culture where smart adjustments—not stubborn persistence—drive better results.









